By Michael C Keith
The Radio Station is taken into account the normal paintings on radio media. It continues to be a concise and candid advisor to the interior workings of radio stations and the radio in all of its a number of types. not just will you start know how each one task at a radio station is better played, you'll find out how it meshes with these of the remainder of the radio station employees. while you are doubtful of your profession targets, this booklet presents an excellent starting place in who does what, while, and why.
The Radio Station info all departments inside a radio station--be it a terrestrial, satellite tv for pc, or web operation-from the inside-out, masking know-how to operations, and revenues to syndication. It additionally deals an summary of ways executive rules have an effect on radio stations this day and the way radio stations have tailored to new communications applied sciences. Drawing at the insights and observations of these who make their day-by-day residing by way of operating within the undefined, this version keeps its culture of providing the real-world point of view of the place radio comes from, and the place it really is heading.
The 8th variation of this vintage textual content comprises increased sections on electronic, satellite tv for pc, and web radio; integration of latest applied sciences; new and evolving codecs; the makes use of and functions of podcasts and blogs; cellular multimedia units; programming for the recent radio codecs; new contributions by means of key executives; electronic studios; station clustering and consolidation; economics and information; and up to date ideas and rules. the recent significant other web site positive factors the interviews and essays with pros, a picture financial institution, extra urged analyzing, and an inventory of precious hyperlinks to web content.
This variation is loaded with new illustrations, function packing containers and charges from execs, bringing all of it jointly for the reader.
Please stopover at the significant other web site (http://www.taylorandfrancis.com/cw/keith-9780240811864/) and click the assets tab on the most sensible for necessary hyperlinks and additional content.
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Extra resources for The radio station : broadcast, satellite & Internet
High definition, HD radio stations were rapidly launched in 2006. Converting to digital and using ‘side channels’ of a station’s existing signal, broadcasters were able to create new stations between the frequencies that appear on traditional FM radio sets. Although HD radios are required to receive these new stations, listeners can receive them free. If well programmed in more innovative formats and interesting alternatives, multiple-channel HD radio offers terrestrial radio’s best hope to compete into the future.
It is the threat of increased competition that inspires concern for the new and evolving audio options. Although broadcasters have long employed satellite programming and network services to enhance their over-the-air terrestrial signals, the idea of a direct-to-consumer alternative has not been greeted with enthusiasm, especially since these nonterrestrial signals 31 Satellite and Cable Radio are available in digital sound, something broadcasters are just beginning to offer. For several years, the FCC debated the question of satellite radio.
It became the ‘three-piece-suiters’ game in the 1990s. There is little direct negotiating, no bargaining between owners over a drink at the corner pub. Stations are commodities to be bought and sold by people who sometimes have little appreciation or understanding of what radio is really all about. Of course, the economic inertia of the first part of this decade inspired more direct negotiations (strategic alliances) between owners, and I think that is good. I’m also detecting a move to drive the MBAs out of our business.